Privacy Policy

(last updated September 3, 2024)

Liminal is committed to protecting both your privacy and your information. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can access and update your information.

Definitions

  • Cookies:
    Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

    Liminal Account("Account"):
    A Liminal Account is a unique record of information that is managed by Liminal. An Account is associated with an individual person. It allows this person to authenticate to Services and potentially receive authorization to access these Services.

    Liminal Services ("Services"):
    Liminal Services are the systems that deliver data science and management functionalities to Liminal customers and users. For a complete list of the Services, please refer to https://www.liminalimpact.com/product.

    Liminal User ("User"):
    A person with an Account is called a User.

    Liminal Artificial Intelligence Tools ("AI Tools"):
    Liminal AI Tools are the systems and services that deliver AI functionalities to Liminal customers and users. AI Tools may use language models license and made available from third-party AI services (see "Use of AI Tools" below).

    Artificial Intelligence ("AI"):
    A suite of technologies and services used by the Services that simulate human intelligence processes by computer systems. These processes include, but are not limited to, learning (the acquisitions of information and rules for using information), reasoning (using rules to reach approximate or definite conclusions), and self-correction. AI shall also include the development, training, deployment, and maintenance of such systems, as well as data and algorithms used and created in the process. Additionally, any inputs and prompts to an AI model and the output (e.g., data, text, materials, images, or other content) generated by the AI Model. Specific applications of AI include, but are not limited to, machine learning, natural language processing, speech recognition, and computer vision.

    Non-Personally Identifiable Information:
    Information that cannot be used on its own to identify or trace a person, is not considered Personal Information.

    Personally Identifiable Information ("Personal Information"):
    Any information relating to a person (User or not) who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.

    Sensitive Personal Information ("Sensitive Information"):
    The following personal information is considered 'sensitive':
    - Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs;
    - Trade-union membership;
    - Genetic data, biometric data processed solely to identify a human being;
    - Health-related data;
    - Data concerning a person's sex life or sexual orientation

Information We Collect

  • We collect information to provide better Services or manage your Account. Some of the information we collect and how that information is used, however, depends ultimately on what Services you use and how you use them.

    From Our Website:

    Liminal operates a website (https://www.liminalimpact.com/) (the ”Site”).  Like many website operators, we collect information that your browser sends whenever you visit our website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol IP address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.  Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to access some portions of our pages.

    From the Services:
    When you’re signed in to the Services, we collect additional information which we store in your Account.  

    For example: When you create an Account, you provide us with Personal Information that may include your name, email address, phone number and payment information. When you’re signed in and use the Services, we may also collect information about your devices, their IP or MAC addresses, their location and network usage. We do not collect any Sensitive Information.

    From Other Sources:
    In addition, Liminal collects and stores all questions, complaints or any other feedback that you share with us so that we can better serve you.  

    In some circumstances, Liminal also collects information about you from publicly accessible sources or from trusted partners, including marketing partners who provide us with information about potential customers of our business services.

Why and How We Use Your Information

  • We use the information we collect for the following purposes:

    Operate the Services:
    We use your information to deliver and operate the Services. We use your information to configure and optimize the Liminal services.

    Maintain and Improve the Services:
    We also use your information to ensure the Services are working as intended, such as tracking outages, troubleshooting issues that you report to us, or analyzing feedback or questions you submit to us. We also use your information to make improvements to the Services–for example, understanding which additional features to provide.

    Develop New Services:
    We use the information we collect in existing Services to help us to define, design and develop new offerings.

    Improve Our Website:
    We use cookies to analyze user activity in order to improve our website and make your user experience more consistent and convenient. We may use third-party services such as Google Analytics in order to improve our website.

    Measure and Improve Our Performance:
    We monitor data usage and service anomalies or failures in order to adjust Services setup, fix potential issues or optimize our Services.

    Communicate With You:
    Liminal may use your email address to:

    - Send emails to you related to payment transactions;
    - Send you links to some of our website pages, portal or specific URLs, including password reset emails;
    - Send updates and announcements;
    - Communicate with you about subscribed Services or respond to your communications to us;
    - Send marketing information, such as Liminal offers, surveys, invitations, content about other matters in connection with Liminal (“marketing communications”). We may use Google Analytics in order to customize or personalize the marketing information we send to you. You may choose not to receive marketing emails by following the opt-out procedure described in these emails. You may also opt out from Google Analytics by using the Google Analytics Opt-out Browser Add-on or by instructing your browser to refuse all cookies.

    We will ask for your consent before using information for a purpose that is not covered in this Privacy Policy.

    Your Privacy Controls:
    Using the Services requires that you consent to Liminal collecting information listed above. However, Liminal gives you some control over your privacy. You can:
    - Review and update your personal information by signing in to the Liminal console and accessing your Account. Note that Account information that is marked as mandatory cannot be erased from our system as long as you are a User.
    - Opt-out from marketing campaigns by following explicit instructions included in any of our marketing communications.
    - Opt-out from Google Analytics by using the Google Analytics Opt-Out Browser Add-on or instructing your browser to refuse all cookies.

    What We Share:
    We may not disclose your personal information except in certain limited circumstances.  We may disclose your personal information with your prior written or electronic consent. We may also disclose from time to time, without such consent, your personal information if this is necessary to render or conduct a legitimate business activity related to a service provided to you. The kinds of persons or entities to which we may make such disclosure include, but are not necessarily limited to, the following:

    - Persons or entities that control, are controlled by, or under common control with Liminal;
    - Billing services, collection agencies and credit agencies;Installation, repair, and other contractors and subcontractors or suppliers of goods or services we use in providing the Services to you;
    - Accountants, lawyers, consultants and other professionals we or our affiliated companies use in our businesses.

    In addition, if Liminal or its affiliates directly or indirectly transfer ownership of or an interest in all or part of the business of providing a service you subscribe for, we may disclose or transfer your User records to the purchaser or other party to the extent necessary to complete the transaction or permit the purchaser or other party to continue to provide you with service after the transaction is completed. This kind of transaction could take the form of a merger, sale of stock or assets, formation of a joint venture, investment or some other structure. Information we disclose for purposes relating to billing and levels of service usage is generally provided on a regular basis (monthly or so). Information for other purposes is provided as it is needed. We may never disclose lists or our Users to third parties for purposes other than those covered in this Privacy policy.  

    Liminal may also disclose your personal information when required by law or legal process, after giving effect to necessary requirements.

    Security
    The Services are built with strong security features that continuously protect your information. The insights we gain from the maintaining the Services help us detect and block security threats from ever reaching you.  

    And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.  

    We work hard to protect you and Liminal from unauthorized access, alteration, disclosure, or destruction of information we hold.  

    Here are some key security mechanisms that the Services include:

    - Communication of personal information is encrypted.
    - Personal information is encrypted and signed.
    - We provide certificate-based server authentication.
    - We authenticate Users through a unique Identifier and password.
    - Our physical offices and information storage facilities follow strict access procedures. By default, no-one is authorized to access any information on our servers and applications. Authorizations are given on an as-absolutely-needed basis and only for the purposes described in this policy.
    - We ensure high availability and resilience of Services by making our most critical data storage resources redundant.
    - We systematically and continuously conduct comprehensive security risk assessments of our systems so that we can be best prepared at preventing or mitigating potential security vulnerabilities.

    Updating and Erasing Your Information:
    Our Console application allows you to review and update the personal information we have about you.  

    Storage duration: We are required to erase personal information if the information is no longer necessary for the purpose for which it was collected and there are no pending requests by you for access to it or pending court orders or other legal process requiring that we disclose it to a third party. In most cases, this means that we will have personal information about you for so long as you are a User and continue to retain it thereafter for as long as it may reasonably be required to comply with tax, accounting and any applicable contractual, legal or regulatory requirements, which could be one year or more after you stop being a User. As long as we have your personal information, we will protect it and ensure that the information is kept up-to-date.

Use of AI Tools

  • AI Integration
    Liminal uses AI Tools to enhance functionality and user experience. These AI tools may process your Usage Data and Customer Data to provide features such as:

    - Summarizing documents, images, charts, and narrative text provided by the user
    - Providing a prompt interface where a user can leverage AI Tools to provide a comprehensive knowledge base
    - Automated Insights
    - Personalized Recommendations

    Data used in our AI Tools is subject to the same Data Sharing, Disclosure, Retention, Rights, and Security as listed above.

    Data Processing for AI
    Liminal AI Tools process data when a document or image file is uploaded and in real-time to provide the aforementioned features. However, we do not use your personal information or Customer Data to train our AI models or third-party AI models that are used in our service.

    Third-Party AI Services
    We may use third-party AI services such as OpenAI's ChatGPT. These services are contractually obligated to process your data solely for the purpose of providing the specific service and not for their own benefit. Your data is not disclosed publicly and is not used to train AI models.

About This Policy

  • When This Policy Applies:
    This Privacy Policy applies to all the services offered by Liminal. This Privacy Policy doesn’t apply to services that have separate privacy policies that do not incorporate this Privacy Policy.  

    This Privacy Policy does not apply to:

    - The information practices of other companies and organizations that advertise the Services.
    - Services offered by other companies or individuals, including products or sites that may include the Services, or be linked from the Services.

    Changes to this Policy:
    We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We always indicate the date the last changes were published, and we offer access to archived versions for your review. If changes are significant, we will provide a more prominent notice (including, for certain Services, email notification of Privacy Policy changes).

    Contact information:
    If you have any questions about our policies described in this Notice, please contact us at legal@liminalimpact.com.